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Maintaining your website is essential to keeping it running smoothly and keeping your customers happy. There are a few key things that you should always check on when doing maintenance, regardless of what eCommerce platform you are using. In this blog post, we will go over the main things to look at when doing website maintenance. We’ll also discuss the differences between BigCommerce and Magento maintenance. And if you ever need help, EYStudios is there to help you out.
Speed
One of the most important things to keep an eye on is your website’s performance and speed. Performance refers to how quickly your website loads and processes information. If your website is slow, it will frustrate users and they will likely leave before completing a purchase.
There are a few things that can impact your website’s performance, including:
- Your hosting provider
- The size of your images
- How many plugins you have installed
You should regularly run performance tests to make sure that your pages are loading quickly and that there are no errors. Another thing to check is your website’s security. Make sure you have installed all of the necessary security updates and that your site is protected from malware and other threats.
Design
Your website’s design is also important. Make sure that all of your pages are properly formatted and that the layout looks good on different devices. You should also regularly check for broken links, images, and other elements on your pages. If you notice any problems, fix them as soon as possible.
Content
Another thing to keep an eye on is your website’s content. Make sure that all of your pages are up-to-date and that the information is correct. You should also regularly update your product descriptions, blog posts, and other content on your site. This includes making sure links within the content are still working as well as adding new links to relevant pages. For instance, if you’ve published an update to a blog post topic, make sure you go back to the older post to link to the update.
SEO
And finally, you should always keep an eye on your website’s SEO. Regularly check your pages to make sure they are optimized for the right keywords. You should also regularly audit your site for SEO issues like missing meta descriptions, page titles, and headings. If you notice any problems, fix them as soon as possible. Your backlink profile should also be monitored and make sure that you are getting high-quality links from relevant websites.
BigCommerce and Magento Maintenance
Now that we’ve gone over the main things to look at when doing website maintenance, let’s discuss the differences between BigCommerce and Magento maintenance.
BigCommerce
BigCommerce is a cloud-based eCommerce platform. This means that you don’t have to worry about installing updates or maintaining your server. All of this is done automatically by BigCommerce. However, there are still a few things that you need to do when maintaining your BigCommerce site.
For example, you need to regularly check your pages to make sure they are loading quickly and that there are no errors. You should also check your website’s security and make sure you have installed all of the necessary security updates.
Magento
Magento is Adobe’s on-premise eCommerce platform. This means that you are responsible for installing updates and maintaining your server. However, Magento does offer a cloud-based version of their platform which includes automatic updates and maintenance.
When doing maintenance on your Magento site, you need to regularly check for updates and install them. This can get tricky if you don’t understand each update’s ramifications so it’s important to reach out for help if you’re unsure. You should also check your website’s performance, security, and design. And finally, you need to make sure your website’s content is up-to-date and that the information is correct.
EYStudios Can Help
In conclusion, maintaining your website is essential to keeping it running smoothly and keeping your customers happy. Make sure you are regularly checking your website’s performance, security, design, content, and SEO. By regularly checking these items, you can ensure that your site is always running smoothly and that your customers are always happy. If you need help with website maintenance or any other aspect of your eCommerce business, EYStudios is here to help.
EYStudios is a full-service eCommerce agency that can help you with all aspects of your online business, including maintenance. We offer everything from web design and development to SEO and marketing services. Contact us today to learn more about how we can help you grow your eCommerce business.