What Makes A Great Landing Page?

If you’re running an online store, then you know how important it is to have a great landing page. After all, this is the page that your potential customers will see when they first visit your website. If it’s not up to par, they may leave and never come back. So, what makes a great landing page? There are many factors that go into this question, but we will discuss some of the most important ones here.

What Exactly Is A Landing Page?

Before we get into what makes a great landing page, let’s first make sure that we’re on the same page about what a landing page actually is. A landing page is simply a webpage that appears when someone clicks on an ad or a link to your website. For example, if you’re running a Google Ads campaign, then your landing page is the page that people will be taken to after they click on your ad.

The main purpose of a landing page is to convert visitors into customers or leads. This means that it needs to be designed in a way that makes it easy for visitors to take the desired action. For instance, if you’re selling products, then your landing page should have a clear call-to-action (CTA) that allows visitors to add items to their shopping cart. Alternatively, if you’re looking to generate leads, then your CTA could be something like “Sign up for our newsletter” or “Download our e-book.”

Now that we’ve got a better understanding of what a landing page is and what its purpose is, let’s take a look at some of the things that make up a great landing page.

A Great Landing Page Is…

• Clear and Concise: This one is pretty self-explanatory. A great landing page should be free of any clutter or distractions. All of the elements on the page should be clear and concise, making it easy for visitors to find what they’re looking for. Also, keep your contact form concise; if you reduce your landing page form fields to less than five, it could boost your conversions by 120%. 
• Visually Appealing: Aesthetics are important, especially when it comes to landing pages. If your page is full of typos or looks like it was put together in a hurry, then visitors are going to lose trust in your brand quickly. Make sure that your page is visually appealing and easy on the eyes. 
• Organized: A great landing page is also well-organized. All of the elements should be in their proper place, and the page should flow smoothly from one section to the next. 
• Easy to Navigate: This ties into being well-organized. A great landing page should be easy to navigate, so visitors can find what they’re looking for without any trouble. 
• Includes Testimonials: Including testimonials on your landing page can be extremely beneficial. Not only do they build trust and credibility, but they also show potential customers that you’re an authority in your industry. In a recent study, it was found that 36% of the top-converting landing pages included testimonials from customers or clients. 
• Has a Strong CTA: As we mentioned before, the whole point of a landing page is to convert visitors into customers or leads. In order for this to happen, your page needs to have a strong CTA that stands out and is easy to find. 
• Is Mobile-Friendly: In today’s world, it’s more important than ever to have a mobile-friendly website. This is especially true for landing pages, as many people will be accessing them from their smartphones or other mobile devices. 86% of the top landing pages are mobile-friendly. Make sure that your page looks great on all screen sizes and that visitors can easily interact with it on their mobile devices. 
• Is Relevant: Last but not least, a great landing page is relevant to the ad or link that brought visitors to it. If your page is full of information that has nothing to do with what they were expecting to see, then they’re going to be confused and are less likely to take the desired action.

As you can see, there are many things that go into making a great landing page. If you focus on these elements, then you’ll be well on your way to creating a page that converts. Need help creating awesome landing pages that convert? We can help! Contact us today at EYStudios to get started.