Ways To Get More Traffic From Social Media

Ways To Get More Traffic From Social Media

If you’re looking to increase traffic to your eCommerce website, social media is a great place to start. After all, it’s estimated that about half of all US adults made an eCommerce purchase via social media in 2021 and social commerce sales are predicted to value at $605 billion by 2027. In this blog post, we will discuss some of the best ways to get more traffic from social media. We’ll cover everything from creating compelling content to using paid advertising. By following these tips, you can drive more traffic to your website and see a boost in sales!

Find The Right Platform

To start, you need to narrow down what social media platforms you’ll want to pursue.  Not all platforms are created equal, and each one has its own unique user base. For example, LinkedIn is great for B-to-B companies while Pinterest is perfect for visual products. According to Retail Dive, Facebook and Instagram are most used to learn about, discover, and buy fashion apparel products in the US. Over half of users said the content they see in their feeds results in a purchase. 

Here are some general things to keep in mind about some of the largest social media platforms:

Create Compelling Content

No matter which platform you choose, remember that quality content is key. No one wants to see a feed full of promotional content. Instead, focus on creating interesting and engaging posts that will encourage people to click through to your website.

Here are some tips for creating compelling content:

  • Share behind-the-scenes photos and videos — Customers love getting a peek into the inner workings of a company. Share photos and videos from your office, warehouse, or store. You can also give customers a behind-the-scenes look at how your products are made.
  • Show off your products in action — Customers want to see how your products can be used in real life. Share photos and videos of people using your products. You can also create “how-to” videos or tutorials that show customers how to use your products.
  • Share user-generated content — User-generated content is a great way to show off your products and build social proof. Share photos and videos that customers have posted of themselves using your products. Be sure to give credit to the original poster!
  • Tell stories — Stories are a great way to connect with customers on an emotional level. Share stories about your company, your products, or your customers. You can also use stories to highlight social or environmental causes that you care about.

When it comes to social media content, quality is more important than quantity. So, focus on creating a few pieces of truly great content rather than a lot of mediocre content.

Engage with Your Customers

In addition to creating quality content, it’s also important to engage with your customers on social media. Responding to comments and messages shows that you care about your customers and their experience with your brand.

Here are a few ideas for engaging with your customers on social media:

  • Respond to comments — Take the time to respond to comments, both positive and negative. Thank customers for their positive reviews and address any concerns that they may have.
  • Send direct messages — Direct messages are a great way to connect with customers on a one-on-one basis. You can use direct messages to answer questions, give product recommendations, or provide customer service.
  • Run social media contests — Social media contests are a great way to increase engagement and grow your following. Offer a prize for the best photo or video featuring your product. Be sure to promote your contest across all of your social media channels.

By engaging with your customers on social media, you can build strong relationships that will lead to long-term loyalty.

Utilize Paid Advertising

Another great way to increase traffic from social media is to use paid advertising. Platforms like Facebook and LinkedIn offer a variety of targeting options that allow you to narrowly focus your ad campaigns. This ensures that your ads are being seen by people who are likely to be interested in what you’re selling.

There are a variety of ways to utilize paid advertising on social media including:

  • Sponsored posts — Sponsored posts are a great way to get your content in front of a larger audience. On Facebook, you can use sponsored posts to promote your blog articles, product pages, or contest.
  • Paid social media ads — Paid social media ads are another great way to promote your content. These ads can be targeted to a specific audience and can be used to promote your website, products, or services.
  • Influencer marketing — Social media influencer marketing is a form of paid advertising where you partner with an influencer to promote your brand. This is a great way to reach a larger audience and build brand awareness.

Paid social media advertising can be a great way to boost traffic to your eCommerce website. Just be sure to use the targeting options available on each platform to ensure that your ads are reaching the right people. It’s also important to remember that ads should only be a small part of your overall social media strategy. The majority of your content should still be organic.

Consider Hiring Influencers

As we mentioned above, if you really want to give your social media traffic a boost consider working with influencers. Influencer marketing is a form of paid advertising in which you partner with influential people in your industry to promote your products or services.

A lot of small and medium-sized business owners mistakenly believe that influencer marketing is “only for the big guys” but that’s simply not true.  There are plenty of influencers in every industry at a variety of “influence sizes” and price points.

Influencers are broken down into five categories, according to Shopify, each based on their follower count on any social media channel. 

  • Nano influencers — between 1,000 and 5,000 followers
  • Micro influencers — between 5,000 and 20,000 followers
  • Power or mid-tier influencers — between 20,000 and 100,000 followers
  • Mega influencers — between 100,000 and 1 million followers
  • Celebrities — more than 1 million followers

According to HypeAuditor, nano-influencers with fewer than 5,000 followers have the highest engagement rates (5%) so it’s important to utilize influencer marketing regardless of your size.

To find influencers to work with, start by searching for relevant hashtags on social media. For example, if you sell pet supplies, you could search for #petstagram or #dogsofinstagram. Once you’ve found a few potential influencers, reach out to them and see if they’re interested in working together.

Influencer marketing can be an extremely effective way to increase traffic from social media. However, it’s important to remember that not all influencers are created equal. It’s important to do your research and work with influencers who have a genuine interest in your products or services.

Track Your Results

Finally, don’t forget to track your results. Keep an eye on your website traffic and see how it fluctuates after you post on social media. This will help you to determine what’s working and what’s not and allow you to adjust your strategy accordingly.

If you’re not already tracking your website traffic, Google Analytics is a great free tool to use. Simply create an account and add the tracking code to your website. Once you’ve done that, you’ll be able to see how much traffic you’re getting from social media and other sources.

Google Analytics can seem daunting at first but here is a helpful blog about setting up Google Analytics 4.0 for your eCommerce store and another blog about how to interpret the data from Google Analytics.

Wrapping Up

These are just a few of the many ways you can increase traffic from social media. By implementing even just a few of these tips, you should see a significant difference in the amount of traffic your eCommerce website receives. Just remember to be patient, experiment with different strategies, and track your results so that you can see what’s working and what’s not.

If you have any questions about how to increase traffic from social media, feel free to reach out to EYStudios for more help with social media services.  Visit our website to learn more about what we do.

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