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There are a lot of things that businesses need to do in order to be successful online. One of those things is blogging. After all, according to Hubspot, companies that blog have 55% more website visitors than companies that don’t.
However, it’s not just important to blog in general — it’s important to blog well. Unfortunately, many businesses make a number of common mistakes when it comes to their blogging strategy. Here are some of the most common mistakes businesses make when blogging, and how you can avoid them.
Not Being Consistent
One of the most common mistakes businesses make when it comes to blogging is not being consistent. When you first start a blog, it’s easy to be excited and post new content every day. But as time goes on, it can be hard to keep up that pace. That’s why it’s important to be consistent with your posting schedule. Whether you post once a day, once a week, or once a month, make sure you’re consistent. Your readers will appreciate it, and your blog’s performance will improve as a result.
In order to post consistently, you may need to create an editorial calendar. This will help you plan out your content in advance and make sure you’re always writing and publishing new blog posts. Choosing your posting cadence is a personal preference, but according to Hubspot’s Blogging Frequency Benchmarks:
- B2B companies that blogged 11 times or more per month got 3X more traffic than those blogging only once or less per month.
- Companies that publish 16+ blog posts per month get nearly 3.5X more traffic than those that publish 0-4 monthly.
- B2C companies that blogged 11 times or more got more than 4X as many leads than those that publish only 4-5 posts per month.
- Companies that publish 16+ blog posts per month generated 4.5X more leads than companies publishing 0-4 monthly.
Posting Low-Quality Content
Another common mistake businesses make is not posting quality content. 30% of consumers rate quality content as the top factor that adds credibility to a blog. In the age of the internet, there is so much content out there. If you want your blog to stand out, you need to make sure you’re posting high-quality, well-written content. Take the time to edit your posts and make sure they’re error-free. And if you’re not a great writer, hire someone who is!
Quality content also means writing content that relates to readers and has business goals in mind. Write content that will educate, entertain, or inspire your readers. Not all of your posts need to be sales-y, but they should all have a purpose.
Ignoring Search Engine Optimization
If you’re not familiar with search engine optimization (SEO), it’s time to learn. SEO is the process of optimizing your blog posts for search engines. This means using relevant keywords, linking to other websites, and creating quality content. If you ignore SEO, your blog will be harder to find online, and you’ll miss out on potential readers.
Not Providing The Next Action
When someone finishes reading your blog post, what do you want them to do? Many businesses make the mistake of not providing the next action for their readers. Whether you want them to sign up for your newsletter, download a white paper, or contact you for more information, make sure you include a call-to-action (CTA) at the end of your post. Without a CTA, your readers may not know what to do next, and they may move on to something else.
Failing To Promote Your Posts
Once you’ve written a great post, it’s important to promote it! Too often, businesses will write a post and then just let it sit on their blog. Just because you’ve hit “publish” doesn’t mean people will automatically see your post. In order to get eyes on your content, you need to promote it. Share it on social media, email it to your list, and do whatever else you can to get the word out.
You may even need to put some money behind some blogs via paid advertising to get some eyes on them before you build up an audience. By doing this you can ensure that your blog is being seen by people who may be interested in what you have to say!
Not Measuring Your Results
Another common mistake businesses make is not measuring their results. It’s important to track your blog’s performance so you can see what’s working and what’s not. There are a number of metrics you can track, such as page views, time on site, bounce rate, and conversion rate. By tracking these metrics, you can see what’s working and adjust your strategy accordingly.
Not only do you need to track blog performance, but you also need to set goals. What do you want your blog to achieve? Do you want to increase brand awareness, generate leads, or drive sales? Once you know what your goals are, you can create content that is designed to achieve those goals. And finally,
Ignoring Your Readers
One of the best things about blogging is that it allows you to interact with your readers. But if you’re not interacting with them, you’re missing out on a great opportunity. Make sure you’re responding to comments and questions. And don’t forget to promote the conversation by asking questions of your own. By engaging with your readers, you can create a community around your blog and build relationships with potential customers.
These are just a few of the most common blogging mistakes businesses make. By avoiding these mistakes, you can set yourself up for success. So get out there and start writing quality content that will help you achieve your business goals!
Don’t have the time to blog yourself? EYStudios offers content writing services as well as social media, SEO, and other digital marketing services. Reach out to learn more about how we can help your business thrive.