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Choosing the right eCommerce platform for your business is not an easy task. It’s important to learn the key differences so you and your team can make an informed decision. This is especially true when it comes to platforms as different as Magento and Shopify. We have provided a few key points to help you find the platform that is the best choice for your business.
User Experience
With the way Magento’s coding framework is structured, there is no limit on how your store can be customized, allowing you to create an experience-driven environment for your customers.
Shopify stores are built with rigid programmed templates where large sections of the store cannot be modified for the perfect user experience, including the check out.
Included Features
Multi-store, product data for large and complex catalogs, order management and promotions are just a fraction of the capabilities Magento offers out-of-the-box.
Shopify’s out-of-the-box features are very limited. Any additional features will require additional plugins from their small app marketplace meaning fewer, readily-available solutions.
Product Data
Magento includes strong product data capabilities for large and complex catalogs making it perfect for any B2B and/or B2C business.
Shopify has limitations on product attributes and catalog size. These restrict merchants with large, complex product sets or unique selling requirements such as configurable goods.
Payment Processors
Magento integrates with PayPal, Authorize. Net, and Braintree out of the box and provides additional advanced payment options to fit your business needs.
Shopify offers their internal payment processors and PayPal out of the box. Any additional provider will require installing extensions and a fee is charged per transaction.
Analytics Offerings
Magento offers a detailed analytics dashboard right out-of-the-box that helps provide reports from the inventory to the storefront itself.
Shopify offers very basic reporting tools which provide limited data and insights.
Scalability Options
Magento provides small, midsize and enterprise versions of the platform, all built with scalability in mind.
Shopify is a simple platform with no real ability to scale your business. Many successful merchants find themselves quickly outgrowing Shopify and looking for alternatives.
Have more questions about Magento and Shopify? We’d love to discuss what eCommerce platform best fits your needs. Give us a call at 678-402-6378 or email info@eystudios.com.