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In our Business Spotlight series, we highlight one of our merchants to learn more about their business and how they approach eCommerce.
In this installment, we will be interviewing Atlas Copco. Atlas Copco has been a world leader in the manufacturing and development of air compressors for over 100 years. Their eCommerce store is home to their smaller equipment, with compressor and dryer units up to 50hp. They also offer other products such as low-pressure blowers, gas generators, and turbo-expanders. With market-leading knowledge and expertise, their products are truly unmatched in the industry.
1. What Helps You Stand Out From The Competition?
We’re not a one-stop shop; rather, we lead by focusing our innovation in key areas and on key products – both of which we’re sure will benefit your business and assist you in lowering your total cost of ownership. Our eCommerce store allows our customers to consult with a compressed air expert instantly for any spec recommendations.
2. Tell Us About Your eCommerce Journey. What Steps Did You Take To Get Where You Are Today?
For decades our company has been a leading innovator for compressed air and gas products. Our eCommerce store is now live on BigCommerce, based upon their user-friendly features we have seen tons of digital growth. Purchasing a compressor online can be concerning from a customer’s perspective but we have implemented many different features on our store to purchase with confidence. Our eCommerce presence continues to grow with new digital features.
3. What is Something Your Team Is Most Proud of Regarding Your eCommerce Store?
The overall success of our eCommerce store is implementing new features to make the user experience very user-friendly so that customers can find what they need, quickly and easily.
4. Any Advice For a Business Beginning Their eCommerce Journey?
The user experience is very important. It will take time for new features to work. You should implement testing phases for any new digital initiatives that you plan to implement on your site.
5. What Are Your Goals For Your Website In The Next Year/5 Years/Etc?
Our goal is to continue to grow our customer base and our user experience over time. Stay up to date with the latest eCommerce trends and the way consumers are purchasing online.
Check out atlascopcocompressorstore.com today and see their quality compressors firsthand!
Want to know how EYStudios can help your BigCommerce site? Call us at 678-402-6378 or email info@eystudios.com!