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As a small business owner, you know how important it is to be online and active in the digital world. With more people shopping on their phones and tablets than ever before, your website needs to work well across all platforms and devices. A poorly designed or developed website can make it difficult for customers to find what they’re looking for and increase the chances that they’ll leave without making a purchase. At EYStudios we’ve helped thousands of sites become successful, and we want to help you avoid some of the most common mistakes that doom small business websites.
Mistake #01: Focusing on Looks Over Functionality
When designing or developing your website, it’s important to focus on both the look and the functionality. Having a website that looks great is important, but if it’s not easy to use or navigate customers will quickly become frustrated and leave. Make sure all links work properly and that pages load quickly; if people have to wait more than a few seconds for a page to load they’re likely to go elsewhere.
Mistake #02: Not Having a Professional Design
While you don’t want to focus too heavily on looks, having a professional design is essential for any small business website. A site that looks amateurish or unprofessional will quickly drive customers away. This extends to promotions, social media, and any other content that is customer-facing. Make sure every aspect of your site looks polished and trustworthy. Your site reflects your brand and you don’t want your brand to be unprofessional.
Mistake #03: Not Having a Mobile-Friendly Version of Your Site
With more people shopping on their phones and tablets than ever before, it’s essential to have a website that looks good and works well across all platforms. 70% of web traffic comes from mobile phones. A site that isn’t mobile-friendly will look distorted and difficult to navigate on smaller screens and is likely to drive customers away.
Mistake #04: Not Updating Your Site Regularly
One of the biggest mistakes small business owners make is not updating their website regularly. If your site is outdated or doesn’t reflect your current products or services, customers will be less likely to trust you and more likely to go elsewhere. Make sure you’re regularly updating your site with new content, images, and product offerings to keep people interested and coming back for more.
Mistake #05: Not Having a Strong SEO Strategy
SEO, or search engine optimization, is essential for any website looking to attract new customers. With the right SEO strategy in place, your site will rank higher in search results, which means more people will see it and be likely to visit. 75% of searchers don’t look past the first page of search results so it’s important that your site is on there.
Mistake #06: Not Having a Clear Call to Action
A call to action is an essential part of any website, but it’s especially important for small business owners. Your call to action should be clear and concise, telling customers what you want them to do and how they can do it. Whether you want them to sign up for your mailing list, download a coupon, or make a purchase, make sure it’s easy for them to do.
Mistake #07: Not Having Enough Content
One of the biggest mistakes small business owners make is not having enough content on their website. If your site doesn’t have enough useful information, customers will be less likely to stick around. Make sure you’re regularly updating your site with new blog posts, images, and product offerings to keep people interested and coming back for more. 61% of online consumers in the United States have made a purchase based on recommendations from a blog.
Mistake #08: Not Using Social Media
Social media is a powerful tool that small business owners can use to reach new customers and grow their businesses. According to BigCommerce, online stores with a social media presence have an average of 32% more sales than those that don’t. By creating social media profiles for your company and regularly updating them with fresh content, you’ll be able to connect with more people and attract new customers.
Mistake #09: Not Tracking Results
One of the biggest mistakes small business owners make is not tracking the results of their website. If you don’t know how well your site is performing, you won’t be able to determine what’s working and what isn’t. Use analytics tools to track how many people are visiting your site, where they’re coming from, and what they’re doing when they get there. This information will help you make decisions about what changes or improvements need to be made to your website. If you don’t know how to analyze this data, reach out to people that do.
Mistake #10: Not Reaching Out To Experts
One of the best things small business owners can do is reach out to experts for help with their website. At EYStudios we specialize in helping small businesses create and improve their websites, and we have years of experience in online marketing. We can help you create a website that looks great and functions smoothly on all devices, and we can also help you create an effective online marketing strategy that will drive more traffic to your site.
If you’re making any of these common mistakes with your website, don’t worry — EYStudios can help! We’ve been helping small businesses just like yours create successful websites for years, and we know what it takes to make your site stand out from the competition. We can evaluate your site and help you make the necessary changes to improve its performance and attract more customers. Contact us today for a free consultation and let us show you how we can help your business grow online.