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First impressions are always important, especially when it comes to your website. Does the website look easily shippable? Do they sell what I’m looking for? Do I immediately see something I’d like to look more into? A solid design can help make sure all these questions can be properly answered so that you’re not only making a sale but making a new returning customer as well. So where do you even get started? We’ve provided a few important areas to begin focussing on as well as some ideas to continue making your website a success.
What Are Important Areas To Focus On?
Site Frame.
Your navigation is what helps customers browse and shop your site. If customers can’t find what they’re looking for, they’ll find somewhere else to go.
Homepage.
The homepage is typically the first experience the customer gets off your site. It’s important to make a long-lasting impression by having a good user experience for the customer. Proper image placement and text will go a long way.
Category Page.
When a customer is unsure what they are looking for, a well-organized category page makes a huge difference!
Product Page.
You can’t sell products without a functioning product page. Making sure a customer can learn more about a product to make a sale is crucial.
Cart.
Once a product has been added to the cart, it’s important to get the customer to complete the transaction. Having a cart page that is easy to understand will help the customer move forward with the checkout process without issue.
Checkout
The checkout process is the most crucial part of the buying process. Making sure that the process flows smoothly and is easy to understand is essential.
What If I Need Help Getting Started?
We understand. Design isn’t everyone’s specialty and it can be hard at times knowing what will work best for your business! The good news is you don’t have to go at this alone. There are experts out there willing to provide consultation and use their skills to help grow your sales. At EYStudios, we offer a comprehensive review of your site, providing you and your business recommendations using industry best practices. Our reviews are typically conducted by our CEO and Creative Director, Eric Yonge. Eric has many years of design experience from starting an illustration agency to leading our design team on user experience best practices. Eric’s approachable way of describing and explaining design concepts makes for an informative and easily understood review.
How Do I Prepare For a Site Review?
Be open-minded. We know your team has worked hard to get the site to where it is. Our goal is to provide an objective view of the site and offer recommendations to get your site to where it can become even better.
Be inquisitive. If you have questions about your site, ask them. This is the perfect time to get answers from experts in UX design. We want you to go away with as much information as possible.
Know what you want to improve. You know your business like the back of your hand. You know what your customers purchase the most. Having that information and sharing what you want to improve helps our team identify sections of your site we can highlight to make the most of your review.
Interested in a site review from our expert team? Give us a call at 678-402-6378 or email info@eystudios.com.