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McFarlane Toys Store, a subsidiary of McFarlane Productions, is a company that prides itself on creating incredibly detailed collectible figures from movies, comic books, music, video games, and sports.
The founder and CEO of the eponymous brand is Todd McFarlane, the legendary comic book artist with a notable run on “The Amazing Spider-Man” and creator of “Spawn.”
Travis Pyan, Director of Digital Strategy and Sales at McFarlaneToysStore.com, was tasked with developing a new online storefront. Based on prior experience with EYStudios, he knew exactly who to call.
“We had a tight timeframe to get this done, but you guys were top of mind for me,” Travis told us. “We needed a company that not only could pull this off, but they needed to have a respect and understanding of the kind of product we offer.”
That kind of product understanding at EYStudios starts right at our CEO—Eric Yonge.
“Anybody that knows me knows that I’m a big comic book guy,” Eric said. “I was absolutely bonkers for Todd McFarlane’s artwork in the 80’s and 90’s, and I’ve followed him and his companies ever since. Getting this site finished in time was going to be a crunch, but there was no way I was going to turn it down!”
EYStudios worked closely with Travis to get the site finished. BigCommerce remained right alongside the teams to make sure the transition was smooth and productive.
The best news is that due to a social media blitz (powered by McFarlane himself) and high demand for an amazing new line of products, McFarlaneToysStore.com launched with monumental sales numbers.
“In all my years of project management, I’ve never seen anything like that launch,” said Chris Kosiba, project manager for the new site. “Usually it’s a gradual build-up in sales, but these guys knocked it out of the park from the get-go. It was a lot of fun to witness.”
With such a successful beginning on BigCommerce, Travis and the McFarlane Toys Store team are now setting their sights on adding and refining elements on the store through EYStudios’ Runway program.
“There is a lot we wanted to do on the store, but getting it launched was the main priority,” Eric added. “Now, we can work on really nailing some cool new additions to fully realize the potential of the McFarlane brand.”
The EYStudios team is very thankful for the relationship we have with Travis and proud of being able to contribute to the McFarlane Toys Store brand with this great new site on BigCommerce.