What Is SEO? Should My Business Care?

As more and more people turn to the internet for their shopping needs, it is important that your eCommerce business has a strong online presence. This means having an optimized website with content that meets your customers’ needs. SEO (search engine optimization) is one of the most powerful tools you can use to increase your rankings on search engines. It also increases consumer trust in your service or product when they are able to find you online easily with quality content! 

What Exactly Does SEO Mean?

SEO is the process of optimizing your website to rank higher in search engines. It also includes making sure that you have high-quality content for your customers. You want people who are looking for what you’re selling or service to be able to find it without any trouble! SEO helps them do this by analyzing keyword data, social media, link building, and more. This will help you rank higher in search engines, but it also creates content that your customers can trust.

SEO has evolved quite a bit over the years and now there is mobile optimization as well! This means that if someone searches for something on their phone or tablet, they want to be able to find your site easily so they do not have to search again. 

Why Should My Business Care About SEO?

Increased rankings on search engines help your business to get noticed! It attracts new customers who want what you’re selling or service by showing up higher in their results. SEO drives 1000%+ more traffic than organic social media. There are also many other benefits to SEO including increased traffic, customer trust, social media sharing, and website conversions. 

Now, more than ever it is important to invest in your online presence and that means investing in good SEO for your website! There are so many people who will be able to find you if they know what keywords to use or where to look. This could mean the difference between a successful launch and a failed one.

You also want to make sure that your website is accessible for everyone! This means you need good SEO no matter what industry or service you offer. If it’s not optimized, then people won’t be able to find it easily online and no business can afford that these days!

Why Is SEO Important for eCommerce Businesses Specifically?

The eCommerce industry has skyrocketed over the past few years. In fact, it is only going to continue growing as more and more people turn online for their shopping needs! This means that you need a strong presence online if your business wants to stay afloat.

By using the power of SEO, your business will be able to increase consumer trust and drive conversions by showing up higher in search engine results. This means that more people are finding you online! Having good content on your website also builds credibility with customers who know they are getting quality content and information. SEO helps your business get noticed online while keeping customers happy!

What is Keyword Research?

Keyword research is the process of finding out what keywords are being searched for in your industry. It also shows you where you rank for these searches. You want to use relevant keywords when creating content because this will help increase organic traffic and conversions on your site. After all, if no one finds you online, then it doesn’t matter how good your content is!

You need to make sure that you are using several keywords throughout your website in order to get the best results. This means targeting certain phrases and words instead of just one or two, which will have less search volume. You can also use long-tail keywords for this purpose since they are very targeted as well. 

With competitor analysis, you can also research what keywords your competitors are ranking for as well.  This is a great way to find out what keywords you should be targeting and how many monthly searches there are for these terms.

The Process of Link Building

Link building, also known as inbound links, means getting other websites with good content to link back to your site. This increases the relevancy score or domain authority which makes it easier for your site to rank higher. You want other sites with good rankings and authority linking back because it tells Google that you are relevant, trustworthy, and provide quality content for their customers.

Google uses over 200 ranking factors in determining search rankings so utilizing as many avenues as possible is key. For instance, Google also uses social media signals when ranking websites. This means how many people share or like your posts on Facebook or Twitter is taken into account as well!  The more people engage with you and your content, the higher it will rank.

What is Organic Traffic? And Why Does It Matter?

Organic traffic refers to the number of people that come to your website after clicking on a search engine result for a specific keyword or phrase. This means that if you rank higher, then more people will find you and click through! It’s important not only because it builds trust and credibility, but also because you can keep consumers on your site longer. If they find what they need quickly then it’s likely that they will leave immediately after finding the information. 

You can also use organic traffic to your advantage by utilizing content marketing. This means that you provide helpful information and tips on your site to keep visitors engaged longer so they are more likely to click through or buy something from you! 

What’s The Difference Between Content SEO and Technical SEO?

Content SEO refers to optimizing your website for search engines with keywords and phrases that are relevant.  This means using the same words or phrases throughout your site so you rank higher in the SERPs (search engine results pages). You can do this by adding these terms into meta titles, descriptions, headers, images tags, etc.

Technical SEO is the practice of making sure that your site’s structure and coding are optimized to be search engine friendly.  This means using keywords in URL links, page titles, H tags, alt tags for images, etc. This also includes making sure your site speed is up to par. The probability of a bounce increases by 32 percent if page load speed increases from one second to three seconds. It goes up by 90 percent if the load speed increases to five seconds.

What Are Some Common SEO Mistakes? What Should I Avoid Doing?

Avoiding common SEO mistakes will help your rankings, traffic, and conversions increase over time. These factors are important because they affect the success of your website as a whole.  Some common mistakes include:

• Duplicate Content – If you have similar content on multiple pages or sites then it can make Google think that this information is not valuable. This means Google will not rank your site as high for this particular topic. Avoid putting the same content on different pages of the website, especially if it is targeting the same keyword or phrase.  It’s okay to have similar posts but they should be written differently so that each one has its own information and value.  Make sure you are only using the same terms once on each page.
• Incorrect Implementation – If you have a poorly built site with bad coding, then search engine crawlers will not be able to read your information and it won’t rank as high or show up in searches. If a site loads slowly it will also result in lower search rankings. You want to make sure that no part of your website is blocked from search engine crawlers so they can read the information on every page.
• Not Optimizing For Mobile– If your site is not mobile-friendly, then customers will be less likely to use it. Google also uses the mobile-friendly ranking factor to determine how well a website ranks in its results and if it should show up at all. If you don’t have a responsive design or layout that adjusts for different screen sizes, then search engines can’t display your site to mobile users.

How Does EYStudios Help With SEO? 

At EYStudios we don’t just spam keywords into your website, our team of talented experts create high-quality content based on analytics that will increase rankings on search engines for you. We will audit your site for both keyword and competitor data and then present you with the best solutions. We also offer a full range of internet marketing services including email, social media, PPC, and more. By using SEO your business will be able to see high-quality results that increase consumer trust and drive new customers. Contact us today to talk about what SEO could do for your eCommerce site!