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Google is always changing its algorithms, and it can be hard to keep up with what they are looking for when it comes to ranking sites. In fact, as of October 2021, there are 200 factors that Google uses for ranking sites on their search engine. In this blog post, we will discuss some of the things that Google looks at when ranking eCommerce sites. We will also talk about how you can improve your site’s ranking using these factors.
Keep in mind that Google is always changing its algorithms and this just scratches the surface of search engine optimization. If you want to learn more about SEO, here are a few recent blogs we’ve written:
- SEO 101: Everything You Should Know About Search Optimization
- What is Ranking on Page 1 on Google? And How To Get There
- Understanding The Limitations of Searching Your Business On Google
Quality Site and Content
One of the most important factors that Google looks at when ranking eCommerce sites is the quality of the content. This means that your site needs to have well-written, informative, and keyword-rich product descriptions. Google also looks at the overall design and user experience of your site. If your site is difficult to navigate or doesn’t look good, Google will likely rank it lower in the search results.
To improve the quality of your content, make sure that you are using keyword-rich titles and descriptions. You should also focus on making your site easy to use and visually appealing.
Product Prices
Another important factor that Google looks at when ranking eCommerce sites is the price of the products. If you are selling products that are significantly cheaper than your competitors, Google is more likely to rank your site higher in the search results. However, if you are selling products that are significantly more expensive than your competitors, Google is less likely to rank your site as high.
To improve your product prices, make sure that you are offering competitive prices for your products. You can also offer discounts and sale items to attract more customers to your site. Researching your competitors ‘ prices can also help you determine the right price for your products.
Product Availability
Google also looks at the availability of your products when ranking eCommerce sites. If you are selling products that are out of stock or difficult to find, Google is less likely to rank your site as high in the search results.
To improve your product availability, make sure that you are stocking popular items and that your inventory is up to date. You can also provide customer service contact information on your site so that customers can reach out to you if they have any questions or concerns.
Shipping Costs
Shipping costs are also taken into account when Google ranks eCommerce sites. If you are charging higher shipping costs than your competitors, your site is less likely to rank highly.
To improve your shipping costs, make sure that you are offering free shipping or flat-rate shipping for all orders. You can also offer expedited shipping options for an additional fee.
Page Speed
Google also looks at the page speed of your site when ranking eCommerce sites. If your site is slow to load, Google is less likely to rank it as high in the search results.
To improve your page speed, make sure that you are using a fast and reliable web host. You can also optimize your images and code to make your site load faster. Our blog post, Why Site Speed Is Important, goes deeper into how to improve your site speed.
Mobile-First Indexing
Google is now using mobile-first indexing for all websites. This means that Google will look at the mobile version of your site first when determining your ranking.
To improve your mobile-first indexing, make sure that your site is responsive and that your mobile content is up to date. You can also use Google’s Mobile-Friendly Test tool to see how well your site performs on mobile devices.
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These are just a few of the things that Google looks at when ranking eCommerce sites. Remember to always keep your content fresh and up-to-date, and to offer competitive prices for your products. If you do these things, you will be well on your way to success in the eCommerce world. If you want help with ranking higher on Google contact us today for an SEO site audit.