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Migrating to a new site platform can be a daunting task, trust us, we know. In fact, site migration is one of the many services that we offer at EYStudios. Right now through October 31, we are holding a Migration Madness sweepstakes in conjunction with BigCommerce where one grand prize winner will win over $50,000 worth of migration and custom site design services. Learn more here.
Before deciding it’s time to migrate thought, it’s important to make sure that you are doing it for the right reasons, and that you have a solid plan in place. Below we will outline some signs that might indicate it’s time for a site migration. If you are experiencing any of these issues, it might be time to consider making the switch!
Compatibility Issues:
If you are using an older platform, there is a good chance that it is not compatible with modern web standards. This can cause problems with your website loading correctly, or at all. Additionally, certain features and integrations might not work properly if they are not built on compatible code.
Some examples of compatibility issues affecting your site include:
- Your site loads slowly or not at all on certain browsers
- You are unable to integrate with important third-party applications
- Certain features on your site like forms or chatbots are not working correctly
Poor User Experience:
A poor user experience can be frustrating for both you and your customers. If your website is difficult to navigate, takes too long to load, or crashes frequently, it’s going to turn people away. In fact, studies have shown that a whopping 88% of users will not return to a site after having a bad experience.
Some ways to tell if your site’s user experience needs improvement include:
- You receive a lot of customer complaints about your website
- Your bounce rate is high
- People are leaving your site before completing a purchase
- Your conversion rate is low
Not Able To Scale:
If you are noticing that your site is struggling to keep up with traffic spikes or increased demand, it might be time to upgrade to a more robust platform. A new, more modern platform could be just what you need to take your business to the next level. A platform that is not able to handle increases in traffic can result in lost sales, frustrated customers, and a damaged reputation.
Some signs that your site is not able to scale include:
- Your site crashes or loads slowly during traffic spikes
- You are unable to add new products or features due to platform limitations
- Your hosting costs are increasing due to increased traffic
- You are not able to add new features or integrations without affecting site performance
Unable To Utilize New Technology:
If you are finding that you are unable to take advantage of new technology because your current platform is not compatible, it might be time for a change. New technology and integrations can help you streamline processes, improve customer experience, and even make your site more secure.
Some newer eCommerce site platform features you might want to be able to use include:
- Advanced product filtering
- Abandoned cart recovery
- Customer reviews and ratings
- Integrated blog functionality
- Multi-step checkout process
You Are Not Getting Found Online:
If you are not showing up in search results or on relevant directories, you could be missing out on a lot of potential traffic and customers. If your current eCommerce platform is not optimized for search engines, it might be time to consider a migration. A new platform can offer you the opportunity to start fresh with an SEO-friendly design and site structure.
Some signs that your eCommerce platform is not optimized for search engines include:
- Your site is not mobile-friendly
- Your site is not designed using responsive web design
- Pages are not loading quickly enough
- You are not utilizing important SEO features like title tags and meta descriptions or the platform doesn’t easily allow for changes
Hosting Fees Are Too High:
If you are paying too much for hosting, it might be time to consider a change. As your business grows, you should be able to take advantage of economies of scale and get better rates. Additionally, certain platforms offer managed hosting services which can help save you money.
Your hosting fees may be too high or are not covering enough if the following is true:
- You are paying more than $100/month for your overall hosting costs (hosting, server, maintenance, version updates, security updates, etc.)
- Your hosting plan does not include a CDN
- You do not have a dedicated IP address
Inadequate Support:
If you are not getting the support you need from your current eCommerce platform, it might be time to switch to a platform that offers better customer service. When you are running an online business, it is important to have a platform that you can rely on for help when you need it.
Some signs that you are not getting the support you need include:
- You cannot get in touch with customer service easily
- You’re not able to get help with technical issues
- You’re not able to get help with design or customization issues
- Your platform does not offer 24/hour support
You Are Not Happy With The Platform:
If you are simply not happy with your current eCommerce platform, it might be time for a change. Maybe you have outgrown your platform or maybe it is just not meeting your needs anymore. Whatever the reason, if you are not happy with your platform, it might be time to consider a migration.
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If you are experiencing any of the issues listed above, it might be time to consider a site migration. At EYStudios, we specialize in helping businesses migrate to more robust, modern platforms. Contact us today to learn more about our services and how we can help you take your business to the next level.
Looking to save on site migration? Enter our Migration Madness sweepstakes and you could win a free custom site on BigCommerce.