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When it comes to social media for eCommerce sites, if you’re not properly investing time into it, you’re missing out on a valuable resource generator! We’ve compiled a list of tips and tricks to help you get your social media marketing jump started and on the path to success.
How Do I Get Started?
Create a Content Calendar.
It seems like such a simple tip, but it really goes a long way. Posting content can be daunting at times, especially if you’re working other jobs on top of that. It’s important to get your thoughts together to help create an easy posting schedule. It also helps you look at the bigger picture and shape a cohesive story. Try to focus on where it will be posted, what content is being written and if there are any links or images associated with it.
Post at Least Once a Day.
Just like your website, you need to be posting content daily. It is important to make sure you are keeping your business top of mind for the algorithm. It helps make sure you are staying relevant to your followers as well. The more they see you, the more they will consider purchasing from your business.
Keep an Eye on Analytics.
A great way to know what content is the most well-received from your customers is by reviewing analytics. What posts are getting the most engagement? Is the post receiving more likes or is it something that engages them to comment? Are images or videos being engaged with the most? What links are being clicked the most? This information can be found in the analytics of each social site you use, but Google Analytics can also be a huge help. Seeing where the traffic is coming from and what links are receiving the most traffic will help you prioritize certain channels and help you sell more products.
What Is the Best Content to Post?
Video is King.
Visual content will always be the most viewed and engaged. You can put much more information in a one-minute video than you ever could in a one-sentence post.
Contests Are a Great Way to Gain Followers.
An easy way to gain valued followers quickly is by setting up a contest or giveaway! Make the entry following that social profile and engaging with that particular post and you’re set. Not only do you have a post with enormously high engagement but you also gained followers that will stick around for future contests.
Make Sure Your Images are Eye Catching.
A picture is worth a thousand words and when it comes to social media, you want those words to count. With people scanning hundreds of images a day, it’s important to make sure the one you post is the best it can be. A bright, high-quality image could be the difference between someone scrolling by and someone making a purchase.
User-Generated Content Is Great.
There is no better way to engage with your community than sharing your customer’s content. Not only is it an opportunity to showcase your product in a different context, it also brightens up the customer’s day. Make sure you give credit where credit is due though!
Make Sure You Keep On Trend.
The world is constantly changing. It’s important to keep up with the trends and be able to turn on a dime. Staying up to date helps keep your content fresh and engaging with your audience.
How Do I Keep the Momentum Going?
Interact With Your Followers.
Customers want a great experience from beginning to end. Even starting as simple as replying to a comment can get that follower’s attention, have positive brand recognition and make that sale. Additionally, interacting with posts will also make them relevant again in the algorithm and bring them to the top so you’ll have fresh eyes on it again.
Social Ads Can Go a Long Way.
If a post is doing particularly well, maybe it’s time to invest some money into a boosted post. This will help increase the eyes on the post for future customers and hopefully prolong that successful post. Additionally, fully created social ads can bring in more traffic, increase conversions and build on your brand recognition.
Looking for more social media advice or need help getting started? Give us a call at 678-402-6378 or email info@eystudios.com.