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It’s almost 2022 and you’re probably looking back on the crazy year that was 2021. You want to make sure that it was a good one, but you can’t help thinking about all of those things that you didn’t get done or forgot to do because they weren’t as important as other things. Now is your chance to fix those mistakes! In 2020, retail eCommerce sales worldwide amounted to 4.28 trillion US dollars and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022. In this blog post, we will discuss our top recommended New Year’s resolutions for eCommerce merchants in 2022!
Review Your Website Technology
One of the most important aspects of your eCommerce store is its technology. Make sure that you are using up-to-date software and that your website is running smoothly. eCommerce is constantly evolving so it’s important to make sure that you are prepared for what’s to come. Keep an eye on new technologies and trends that could affect your store and make sure you’re incorporating them into your plans for next year.
Evaluate Your eCommerce Platform
In the same line as technology, a crucial aspect of your store is the eCommerce platform that you are using. Make sure that it is meeting your needs and that you are taking advantage of all its features. If it’s not, consider switching to a different platform or upgrading to a more advanced version. In the same way that technology is constantly changing, so are eCommerce platforms. Make sure you’re staying up to date with these changes and improvements by testing out new options or upgrading your current plan whenever possible. If you’re interested in a new eCommerce platform, reach out to EYStudios for more information.
Update Your Payment Processing
Another important part of your eCommerce store is its payment processing. Make sure that you are using the latest and most secure payment processing technology to protect your customers’ information. Evaluate what platforms your customers are using and see if you need to expand your options. WorldPay estimates that by the end of 2022, 30% of consumers will be using a debit card, 28% wallet, and 22% credit card. If you are not currently using a payment processor that allows for ewallet purchases like Google Pay, reach out for help with setting one up!
Make A Plan For Your Site’s SEO
Search Engine Optimization (SEO) is another important part of your eCommerce store that should not be ignored. At least 43.0% of all the eCommerce traffic comes from Google’s organic traffic. If you don’t have an SEO plan, now is the time to create one for 2022. This will allow you to update your site with fresh content and keywords that are targeted towards new customers. Make sure that you are following SEO best practices and setting up all necessary pages for success in 2022!
Create or Improve Your Marketing Strategy
Marketing is how you get your name out there and if you’re struggling to find customers this might be where your focus needs to be in 2022. This includes email marketing, social media, and pay-per-click campaigns. It’s good to remember that online stores with a social media presence have up to 32% more sales on average. Make a plan for how you will market your store and make sure that you are following through with it!
Focus On Improving Customer Service Practices
You’re nowhere without your customers so it’s important to make sure you’re giving them what they need. Around two-thirds of customers stop buying from a company due to bad customer service. Review your online reviews, customer complaints, and social media interactions to make sure that you are providing good customer service. If there are any areas in which you need to improve, make a plan to fix those areas.
Re-Evaluate Your Products
It’s important to make sure to review the products on your eCommerce site regularly but the end of the year can be a good time to do a more thorough evaluation. Take a look at your best-selling products and ask yourself why they are selling well, what you could do to improve them, and if there is anything else you could add to your product line that would be successful.
Make A Budget and Stick To It!
Last but certainly not least, make a budget that works for your business and stick to it! Spend some time reviewing the numbers in your eCommerce store, making sure you are spending enough on marketing but not too much. Make sure all of these resolutions line up with your overall plan for success in the new year.
Reach Out to EYStudios For Help
These are just a few of the things that you should be thinking about as we move into 2022, but they are definitely a good starting point! If you need help with any of these resolutions or you just want some advice on how to make sure your 2022 is a great one, reach out to EYStudios and we’ll help! We can provide everything from web design services through full-service eCommerce site development and even marketing services with SEO content development. Come see what we can do to help your business in 2022!